The D2C Shift: What You Need for a Customer-Centric Approach

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We might live in the time of Amazon, but direct-to-consumer (D2C) businesses are on the rise. These are brands that independently manufacture, promote, sell, and ship their own products cutting out the need for intermediaries such as larger retailers.

3 August 2021

D2C brands started appearing a few years back, seeing a staggering annual growth rate of 200% over the five years between 2014 and 2019.

This was largely in response to the gaps in customer experience that had been left behind by traditional retailers. The result of this is that these newer, smaller brands were more agile and, therefore, able to snap up market space in the digital age.

D2C brands are disruptors that thrive in the new world, and some have even grown from small independent ideas to million-dollar companies; Allbirds, Outdoor Voices, and Glossier, to name just a few.