6 Reasons Why Your Creative Teams Shouldn't Fear Marketing Automation

Marketing Insights for Professionals
The latest thought leadership for Marketing pros

Educating your creative teams on automation and how it can help them could deliver valuable results for your marketing operation.

22 November 2021

Automation is having a growing impact on how businesses function and how work gets done today.

Research has shown:

31% of organizations have fully automated at least one business function.
66% of companies are piloting solutions to automate at least one process.
The robotic process automation (RPA) market is forecast to grow at a compound annual rate of more than 40% up to 2027.

Concepts like RPA are frequently associated with the sort of routine, repeatable processes that are crucial to industries like manufacturing. However, that doesn't mean businesses and individuals whose work is more fluid and less tangible - such as marketing professionals - can ignore the power of automation.

Indeed, studies have shown that more than half (51%) of companies currently use marketing automation, and 58% of B2B firms plan to adopt software for this purpose in the foreseeable future.