Why Marketing Data Management Remains a Huge Headache for Marketers

Marketing Insights for Professionals
The latest thought leadership for Marketing pros

While there are a wide range of powerful tools for data-driven campaigns and analysis, managing data appears to be the marketer’s biggest challenge today.

7 March 2022

As marketing operations become more and more data-driven, marketers are reaping the rewards. But while the benefits of incorporating data into campaigns and analysis are clear, this proliferation doesn’t come without its drawbacks.

According to a report from Adverity, 41% of marketers surveyed reported having to spend too much time and manual effort wrangling data for reporting, and 53% said they had a low level of trust in their data due to accuracies and mistakes.