MarTech vs Marketing Automation: What’s the Difference?

What is MarTech?

The majority of marketing today is impossible without marketing technologies. Strictly speaking, all the disciplines involved in digital marketing involve marketing technology- everything from website analytics to business intelligence. Newer specialisms include gamification, digital asset management and online loyalty scheme management.

One element that is consistent across all the different types is the ability to handle large quantities of data, particularly relating to customers’ behaviors and preferences. The ability to manage this information in real time has been the enabler behind data-driven marketing. While data-driven marketing itself may not be a new idea, the latest developments in MarTech have taken this concept to the next level by enabling the programs to make decisions and take actions based on that data.